Our Blog
Adclick Africa is one of South Africa’s fastest growing marketing agencies offering best in class digital solutions that drive revenue growth for brands.
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31st Aug 2023Why We Need SEO Tools to Boost Website Performance
In the digital age, where every business is vying for online visibility, the importance of search en...
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31st Aug 20233 Key Disruptors to SEO in 2024
The realm of Search Engine Optimization (SEO) is ever-evolving, and in 2023, it’s experiencing...
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14th Jul 2023How To Optimize Your Email Marketing Strategy
Email marketing continues to be a powerful tool for businesses to reach and engage their audience. A...
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10th Jul 2023Marketing Tech Trends Heading for South Africa
In the rapidly evolving world of marketing, keeping up with the latest marketing tech trends is cruc...
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7th Jul 2023How Do Hashtags Work?
How do hashtags work? In today’s social media platforms, hashtags have become an integral ...
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20th Jun 2023What is AdTech? AdTech Tools for South Africa
What is adtech? In short, Adtech refers to advertising technology and the various tools, platfor...
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31st May 2023Best B2B Marketing Practices for Lead Generation and Conversions
B2B marketing is a complex process that involves various tactics and strategies aimed at gene...
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31st May 2023How to Leverage Social Media to Boost B2B Brand Visibility
Social media is a powerful tool for B2B brands to boost their visibility, build relationships with p...
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28th Apr 20234 Content Marketing Trends to Explore in 2023
2023 is the time to dig deeper into some content marketing trends to help you strategize. With onlin...
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30th Mar 20235 Reasons to Choose WordPress in South Africa
WordPress is a popular platform that powers millions of websites worldwide. The platform provides a ...
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16th Feb 2023Email Marketing Strategy Tips 2023
For marketers and consumers, emails have become increasingly boring which is why it is import...
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31st Jan 2023Ad Operations Tips for Beginners
Adclick Africa is a leading player in the performance marketing industry, bringing a wealth o...
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30th Jan 2023Digital Marketing AI Trends to Lookout for in 2023
In the last 10 years, we have seen the rise of digital marketing artificial intelligence (AI) and ma...
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30th Jan 2023How To Use ChatGPT for Digital Marketing
There is currently a lot of excitement in the digital marketing industry around one of the hottest o...
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6th Dec 20226 Email Marketing Trends for 2023
With a Cookieless future nearly upon us, email marketing trends for 2023 become more importan...
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26th Oct 2022How to Optimise Your Business Website for Performance
Websites are no longer a nice-to-have and have become essential for any business looking to grow. A ...
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27th Sep 2022Digital Out-of-Home Formats to Help Boost Performance Marketing
With 11.9 million average monthly mall shoppers in South Africa, Digital Out-of-Home (DOOH) advertis...
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31st Aug 2022How To Use WiFi Advertising To Grow Revenue
What is WiFi Advertising? WiFi Advertising involves communicating a marketing message or advertising...
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20th Jul 2022Data-Free Apps Deliver Mass-Market Engagement
Since 2016 South Africans have been vocal about the high cost of digital communication. This resulte...
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10th Jun 20226 Mobile Marketing Tips to Drive Sales
According to Statistica, over 25 million mobile phone users in South Africa account for over a third...
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26th May 2022The Link Between Data Analytics and Digital Marketing
In our latest digital trends guide 2022, we highlight the many digital channels that consumers have ...
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6th Apr 2022The A to Z of Video Marketing for Business
Video marketing is when we use video content to present a brand, product or service. All businesses ...
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31st Mar 20225 Digital Marketing Predictions for 2022
What does 2022 hold in store for agile marketers? “While we are starting to see the light at the e...
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30th Mar 2022How to Create a Seamless Online Customer Journey
Did you know 80% of customers consider their experience with a company to be just as important as it...
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24th Feb 2022The Relationship Between SEO and Social Media
Looking at the stats, there are over 4.95 billion internet users, Google processes over 3.5 billion ...
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23rd Feb 2022Why Subject Lines are Important for Email Marketing
Your email marketing subject line can make or break your campaign. The subject line is the first imp...
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23rd Feb 202210 Common SEO Mistakes Your Business Should Avoid
Search Engine Optimization (SEO) has become a crucial part of any digital marketing strategy. With t...
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17th Jan 2022SEO Checklist for Better Business in 2022
Every year we start with checklists and trends. You can search for many local SEO strategies and che...
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4th Oct 2021How to Measure Influencer Marketing
Influencer marketing is defined as “a form of social media marketing involving endorsements and pr...
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30th Aug 2021What is PAIA and How Does It Affect Your Business?
The Promotion of Access to Information Act 2 of 2000 (commonly known as PAIA Act) is South Africa...
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28th Jul 2021How to Use Digital-Out-Of-Home Effectively
In our previous article, What is Digital-Out-Of-Home (DOOH)? we cover what DOOH is and the benefit...
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18th Jun 2021What is WiFi Advertising?
Is your organization seeking alternative ways of creating brand awareness and getting your message a...
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31st May 20215 Reasons to shift from traditional to digital marketing
We thought we were amidst a technology revolution before the pandemic hit. The world was already shi...
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3rd May 2021Why you need a digital marketing agency in 2021
Companies worldwide have either cut their marketing budgets or shifted their traditional advertising...
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30th Apr 2021Social Media Platforms to Boost your eCommerce Sales
eCommerce via shoppable posts is a trend on the rise for 2021 as we see mobile devices playing the p...
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16th Apr 2021
What is Digital Out Of Home (DOOH) Advertising?
We all know the traditional Out-Of-Home as a form of outdoor advertising such as billboards and the ...
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13th Apr 2021What is Programmatic Advertising?
Programmatic advertising “is a system that automates the processes and transactions involved with...
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30th Mar 2021Paid Media Advertising Options
Digital marketing is transforming at a rapid pace. There are so many paid media advertising options ...
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26th Mar 2021What’s the difference between Display and Programmatic Advertising?
As a consumer, you may not immediately recognise whether the advert you are being served is t...
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24th Mar 2021The difference between CRO and CTR
When mapping out your website, landing pages and digital paid campaigns we tend to use a lot ...
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18th Mar 2021POPIA counterparts in the Global Economy
The questions around data protection, data privacy and POPIA compliance are flying in. Partic...
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23rd Feb 20215 Video Marketing Tips
Your browser does not support the audio element. According to YouTube, we have seen up to a 600% in...
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16th Feb 2021Is it Time to Update your Website?
According to statistics, “As of January 2, 2021, there were 4,783,503,852 (4.7+ billion) internet ...
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11th Feb 2021Get Ready for the Digital Revolution post-COVID
The global pandemic has had a significant impact on organisations throughout South Africa. 2021 Mark...
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10th Feb 2021Facebook and WhatsApp Update for your business
There has been a stir in the media around the terms and conditions update between Facebook and Whats...
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14th Jan 2021How to Make your Potential Customers Come to YOU!
A common challenge within most companies is time. You are busy servicing customers, bringing ...
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12th Jan 20213 Types of SEO Reports your Business Needs
With many businesses using online solutions and adopting technologies rapidly through the pan...
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11th Jan 20213 Considerations when Selecting a Social Media Channel for your SME
In a digitized world, social media is one of the more powerful tools you can use to create br...
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7th Jan 2021What is an SEO audit and why your business needs one
Search Engine Optimization (SEO) is a method used to get your business website found and rank...
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7th Jan 2021
Why your Small Business needs a Social Media presence
If you are an established small business, you would have already tapped into the potential be...