Marketing Blog
Adclick Africa is one of South Africa’s fastest growing marketing agencies offering best in class digital solutions that drive revenue growth for brands.
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28th August 2025A Guide to Retail Media Networks for Advertising
Retail media networks (RMNs) have rapidly transformed the digital advertising landscape. As e-commer...
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17th May 2024What is the difference between an SSP and a DSP?
Explore the world of programmatic advertising with Adclick Africa. We will help you understand key ...
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27th February 2024Email Marketing Compliance: Opt-In Best Practices
In the ever-evolving digital landscape, email marketing remains a powerful tool for businesses to co...
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21st December 2023What is Social Listening and What is its Significance?
Most people now understand the value of social media as a marketing tool but not everyone understa...
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18th December 2023The Best FREE SEO Tools for South Africa
Aiming to improve SEO outcomes? Here are Adclick Africa’s recommended free SEO tools that can ...
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18th December 2023Top Social Media Management Tools in South Africa
Businesses in South Africa and across the globe are seeing the potential media and tech tools offer ...
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23rd November 2023Free Online Business Directories for South Africa
Discover the top free online business directories for South Africa and elevate your business presenc...
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2nd November 2023How to Align your SEO and Customer Journey
Understanding the intricate interplay between your SEO and customer journey is crucial to achieving ...
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1st November 2023What is Martech? Martech Tools for South Africa
In today’s fast-paced digital landscape, the term “Martech” has become increasingl...
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24th October 2023Social Media Advertising in South Africa
In today’s digital age, social media advertising has become an indispensable tool for business...
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23rd October 2023SEO and UX Design Best Practices for News Sites
In the dynamic landscape of digital news websites, securing a prominent online presence is essential...
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31st August 2023Why We Need SEO Tools to Boost Website Performance
In the digital age, where every business is vying for online visibility, the importance of search en...
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31st August 20233 Key Disruptors to SEO in 2024
The realm of Search Engine Optimization (SEO) is ever-evolving, and in 2023, it’s experiencing...
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14th July 2023How To Optimize Your Email Marketing Strategy
Email marketing continues to be a powerful tool for businesses to reach and engage their audience. A...
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10th July 2023Marketing Tech Trends Heading for South Africa
In the rapidly evolving world of marketing, keeping up with the latest marketing tech trends is cruc...
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7th July 2023How Do Hashtags Work?
How do hashtags work? In today’s social media platforms, hashtags have become an integral ...
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20th June 2023What is AdTech? AdTech Tools for South Africa
What is adtech? In short, Adtech refers to advertising technology and the various tools, platfor...
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31st May 2023Best B2B Marketing Practices for Lead Generation and Conversions
B2B marketing is a complex process that involves various tactics and strategies aimed at gene...
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31st May 2023How to Leverage Social Media to Boost B2B Brand Visibility
Social media is a powerful tool for B2B brands to boost their visibility, build relationships with p...
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28th April 20234 Content Marketing Trends to Explore in 2023
2023 is the time to dig deeper into some content marketing trends to help you strategize. With onlin...
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30th March 20235 Reasons to Choose WordPress in South Africa
WordPress is a popular platform that powers millions of websites worldwide. The platform provides a ...
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16th February 2023Email Marketing Strategy Tips 2023
For marketers and consumers, emails have become increasingly boring which is why it is import...
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31st January 2023Ad Operations Tips for Beginners
Adclick Africa is a leading player in the performance marketing industry, bringing a wealth o...
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30th January 2023Digital Marketing AI Trends to Lookout for in 2023
In the last 10 years, we have seen the rise of digital marketing artificial intelligence (AI) and ma...
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30th January 2023How To Use ChatGPT for Digital Marketing
There is currently a lot of excitement in the digital marketing industry around one of the hottest o...
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6th December 20226 Email Marketing Trends for 2023
With a Cookieless future nearly upon us, email marketing trends for 2023 become more importan...
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26th October 2022How to Optimise Your Business Website for Performance
Websites are no longer a nice-to-have and have become essential for any business looking to grow. A ...
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27th September 2022Digital Out-of-Home Formats to Help Boost Performance Marketing
With 11.9 million average monthly mall shoppers in South Africa, Digital Out-of-Home (DOOH) advertis...
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31st August 2022How To Use WiFi Advertising To Grow Revenue
What is WiFi Advertising? WiFi Advertising involves communicating a marketing message or advertising...
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20th July 2022Data-Free Apps Deliver Mass-Market Engagement
Since 2016 South Africans have been vocal about the high cost of digital communication. This resulte...
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10th June 20226 Mobile Marketing Tips to Drive Sales
According to Statistica, over 25 million mobile phone users in South Africa account for over a third...
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26th May 2022The Link Between Data Analytics and Digital Marketing
In our latest digital trends guide 2022, we highlight the many digital channels that consumers have ...
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6th April 2022The A to Z of Video Marketing for Business
Video marketing is when we use video content to present a brand, product or service. All businesses ...
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31st March 20225 Digital Marketing Predictions for 2022
What does 2022 hold in store for agile marketers? “While we are starting to see the light at the e...
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30th March 2022How to Create a Seamless Online Customer Journey
Did you know 80% of customers consider their experience with a company to be just as important as it...
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24th February 2022The Relationship Between SEO and Social Media
Looking at the stats, there are over 4.95 billion internet users, Google processes over 3.5 billion ...
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23rd February 2022Why Subject Lines are Important for Email Marketing
Your email marketing subject line can make or break your campaign. The subject line is the first imp...
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23rd February 202210 Common SEO Mistakes Your Business Should Avoid
Search Engine Optimization (SEO) has become a crucial part of any digital marketing strategy. With t...
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17th January 2022SEO Checklist for Better Business in 2022
Every year we start with checklists and trends. You can search for many local SEO strategies and che...
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4th October 2021How to Measure Influencer Marketing
Influencer marketing is defined as “a form of social media marketing involving endorsements and pr...
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30th August 2021What is PAIA and How Does It Affect Your Business?
The Promotion of Access to Information Act 2 of 2000 (commonly known as PAIA Act) is South Africa...
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28th July 2021How to Use Digital-Out-Of-Home Effectively
In our previous article, What is Digital-Out-Of-Home (DOOH)? we cover what DOOH is and the benefit...
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18th June 2021What is WiFi Advertising?
What is WiFi Advertising? Is your organization seeking alternative ways of creating brand awareness ...
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31st May 20215 Reasons to Shift from Traditional to Digital Marketing
The world is shifting toward digital marketing dominance, all marketing now has a digital component....
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3rd May 2021Why You Need a Digital Marketing Agency in 2021
Companies worldwide have either cut their marketing budgets or shifted their traditional advertising...
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30th April 2021Social Media Platforms to Boost your eCommerce Sales
With marketing trends on the rise and mobile devices becoming the predominant driver of online traff...
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16th April 2021
What is Digital Out Of Home (DOOH) Advertising?
We all know the traditional Out-Of-Home as a form of outdoor advertising such as billboards and the ...
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13th April 2021What is Programmatic Advertising?
Programmatic advertising “is a system that automates the processes and transactions involved with...
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30th March 2021Paid Media Advertising Options
Digital marketing is transforming at a rapid pace. There are so many paid media advertising options ...
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26th March 2021What’s the difference between Display and Programmatic Advertising?
As a consumer, you may not immediately recognise whether the advert you are being served is t...
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24th March 2021The difference between CRO and CTR
When mapping out your website, landing pages and digital paid campaigns we tend to use a lot ...
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18th March 2021POPIA counterparts in the Global Economy
The questions around data protection, data privacy and POPIA compliance are flying in. Partic...
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23rd February 20215 Video Marketing Tips
Your browser does not support the audio element. According to YouTube, we have seen up to a 600% in...
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16th February 2021Is it Time to Update your Website?
According to statistics, “As of January 2, 2021, there were 4,783,503,852 (4.7+ billion) internet ...
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11th February 2021Get Ready for the Digital Revolution post-COVID
The global pandemic has had a significant impact on organisations throughout South Africa. 2021 Mark...
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10th February 2021Facebook and WhatsApp Update for your business
There has been a stir in the media around the terms and conditions update between Facebook and Whats...
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14th January 2021How to Make your Potential Customers Come to YOU!
A common challenge within most companies is time. You are busy servicing customers, bringing ...
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12th January 20213 Types of SEO Reports your Business Needs
With many businesses using online solutions and adopting technologies rapidly through the pan...
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11th January 20213 Considerations when Selecting a Social Media Channel for your SME
In a digitized world, social media is one of the more powerful tools you can use to create br...
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7th January 2021What is an SEO audit and why your business needs one
Search Engine Optimization (SEO) is a method used to get your business website found and rank...
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7th January 2021
Why your Small Business needs a Social Media presence
If you are an established small business, you would have already tapped into the potential be...
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4th December 2020What You Need to Know About POPIA
We have been hearing and speaking about the Protection of Personal Information Act, 4 of 2013 (POPIA...
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26th August 2020Online Reviews Support Small Businesses
If you’re anything like us, you have a passion for small businesses and promoting customer online ...
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Adclick Africa sponsors FEDHASA Golf Day
Adclick Africa, South Africa’s leading performance marketing agency for the hospitality indust...
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15th February 2018Direct Booking Solution for Hotels
Adclick Africa, South Africa’s leading performance-driven digital agency, is pleased to announ...
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3rd October 2017Hotel Marketing redefined with Direct Bookings
Adclick Africa, a specialist hotel marketing digital agency in South Africa, hosted a groundbreaking...
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3rd October 2017Direct Booking Indaba 2017
Direct Booking Africa, powered by Guerilla Marketing (now part of Adclick Africa), is pleased to an...
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Tourism Marketing Indaba 2017 – Tactics for engaging the modern traveller
Adclick Africa (previously Guerilla Marketing) is a digital marketing agency for the travel and tour...
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15th May 2017Direct Bookings: How to use social media to influence direct bookings
Adclick Africa and Direct Booking Africa are dedicated to providing performance marketing solutions ...
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11th May 2017Guerilla Marketing showcases performance-based marketing solutions at WTM Africa
The World Travel Market Africa 2017, hosted by Guerilla Marketing and held at the Cape Town Internat...
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14th March 2017Adclick Africa launches its full-service digital agency
Adclick Africa (previously Guerrilla Marketing) is pleased to announce the launch of its full-servic...
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3rd March 2017Online review management: The secret sauce of successful hotel marketing
Online review management of guests is an integral part of any successful hotel marketing strategy. T...
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18th January 2017The rise and rise of Adclick Africa
The Rise of Adclick Africa, one of the leading data-driven digital media and marketing companies in ...
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8th December 2016Adclick Africa Predicts Digital Marketing Trends in 2017
Adclick Africa presents its insights into Digital Marketing Trends in 2017, highlighting six key eme...
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5th October 2016Online Marketing for Small Businesses in South Africa
Online marketing for small businesses is fast becoming an essential service. People are now shopping...
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30th September 2016Performance Marketing with Adclick Africa
Performance marketing with Adclick Africa is an obsession with results. We believe that advertising ...
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14th September 2016Ad Formats Affect Campaign Results
It is important to remember that ad formats affect campaign results, and that not all ad formats are...
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6th September 2016
Small Business Expo 2016: Engage with Entrepreneurs
Adclick Africa is proud to announce that it will be taking part at the Small Business Expo 2016 to b...
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Leaderex 2016: SME Marketing Services on Display
Adclick Africa, the leading provider of digital advertising solutions to brands seeking relevant aud...
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14th July 2016Adclick Africa enhances viewability of standard banners
Adclick Africa, the leading diversified media group that connects brands and agencies to premium aud...
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27th June 2016Six reasons why brands and agencies choose to advertise with Adclick Africa
Adclick Africa is a provider of performance-based digital advertising solutions to brands and agenci...
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3rd June 2016Adclick Mobile DSP: Unpacking Africa’s First Mobile DSP
Adclick Mobile DSP is Africa’s first homegrown mobile DSP platform that offers self-serve or ...
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15th April 2016Adclick Africa is growing
Back row from left: Lyle Sauls and George Losaba; Front row from left: Sylvia Bosega, Didimalo Molef...
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25th February 2016South African Commuters: A Gold Mine for Low Income Marketing
Brands targeting the mass market in South Africa, and clearly in most countries in Africa, can now r...
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9th February 2016Unpacking the future of digital advertising
Digital advertising is on an unstoppable ascendancy in Africa, thanks to the proliferation of afford...
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28th November 2014Native advertising takes off in SA
Over the past six months native ads have become an increasingly large part of the digital advertisin...
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21st October 2013in-Read video is now available in Africa
AdClick Africa offers in-Read formats as part of their package to advertisers and publishers. This f...
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6th September 2013SME South Africa online
SME (Small Medium Enterprises) South Africa is an online SME news site. The portal is dedicated sole...
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5th September 2013
Defining a DSP
With so many terms floating around the world of internet advertising it is vital for industry partic...
