Explore the world of programmatic advertising with Adclick Africa. We will help you understand key terms, concepts and the ad tech involved in the buying and selling of digital media. The key ad tech components used by the digital advertising industry include the demand side platform (DSP) and...
What is adtech? In short, Adtech refers to advertising technology and the various tools, platforms, and technologies used in the digital advertising industry to automate and optimize advertising campaigns. Adtech encompasses a wide range of technologies and solutions that enable agencies and advertisers to create,...
Adclick Africa is a leading player in the performance marketing industry, bringing a wealth of experience to the table. With over 10 years of experience in campaign management across many successful brands and campaigns, it is time for us to share valuable tips for beginners...