CLIENT PROJECTS | 2019

RSA Retail Savings Bonds are investments with the Government of South Africa which earn fixed or inflation-linked interest for the term of the investment. They were designed to be as accessible as possible for the general public to invest their money, while earning secured and market-related returns on their investments.

Website | 2019

Adclick Africa was awarded the tender to design and develop the RSA Retail Savings Bond website on behalf of the South African Government.

Ad Campaigns | 2019

As a media partner, we assisted RSA Retail Savings Bonds to maximise clients’ reach online and promote awareness of their product offering, amongst the desired target audience. We used digital media platforms to reach, educate, engage and convert prospects into investors or re-investors.

Community Management | 2019

Our team used social media to educate South Africans on RSA Retail Savings Bonds through ongoing conversations about the importance of savings, specifically targeting non-savers.

We further implemented email marketing to nurture potential investors into warm sales prospects, as well as to maintain and sustain communication with existing investors, encouraging them to re-invest.