South African Airways (SAA) was previously the national carrier of South Africa. SAA flies to over 35 destinations across Africa, the Middle East, Asia, Europe, Australia and North and South America. SAA has more than 80 years of excellence and innovation experience in aviation.

SAA were looking to drive their database growth through strategic paid media and programmatic advertising campaigns to help keep them relevant in the ever-changing aviation landscape.

Concept & Strategy                           

We were fortunate enough to work alongside this historic brand, targeting South Africans and travellers worldwide. Adclick Africa conceptualised, developed and executed the creatives as well as carefully monitored paid and programmatic placements to grow their brand awareness and database. SAA saw an increase in subscriptions in just a few months.