FEATURE PROJECT | 2018

BP South Africa aims to understand why their customers choose them using BP Promotions. For South Africa, this means entering into many partnerships with like-minded brands that ultimately benefit its customers.

Ad Campaigns | 2018

Adclick Africa assisted BP South Africa by developing a performance focused and cost-effective media strategy for BP Promotions. The strategy was then executed by our experience Ad Operations team across key paid media channels and networks.

Methodology

Our certified team uses both the SOSTAC model and the RACE methodology to ensure our approach is both efficient and effectively optimised to reach performance KPIs.

Target Audience

For BP Promotions the target audience was all South African individuals who own, use or maintain a motor vehicle. Particularly, existing Smart Shopper customers who are also BP customers and BP customers who are not yet Smart shopper customers.

Concept & Strategy

BP needed disruptive marketing campaigns for its promotions that would break through the everyday media clutter. We created shared content to inform, educate, influence and entertain BP customers. With the average South African spending close to 3 hours a day on social media, we needed to make sure that BP’s presence on its social and other media channels was visible, disruptive, intriguing and fully represented. The media strategy utilised various paid media advertising networks.