CLIENT PROJECTS | 2018

Ithuba National Lottery is the official National Lottery operator of South Africa, offering South Africans the most popular lottery games online. We worked closely with the National Lottery to bring their informative registration campaigns to the forefront of digital advertising.

Ithuba National Lottery Campaigns | 2018

Adclick Africa played a pivotal role in assisting Ithuba National Lottery with their paid media campaigns, catering to a diverse and segmented target audience. The campaign’s segmentation strategy encompassed various demographic groups, considering factors such as race, gender, and age, ensuring a comprehensive reach.

Our approach focused on direct and self-explanatory concepts to streamline the user experience and eliminate any confusion regarding the registration process. The campaign was designed to be informative, guiding users seamlessly through the process and providing clear, concise instructions that were not only easy to comprehend but also creatively appealing to the eye. With Adclick Africa’s expertise, Ithuba National Lottery successfully engaged the general public, offering a seamless and visually captivating experience that facilitated user engagement and participation in their lotteries.