2023 is the time to dig deeper into some content marketing trends to help you strategize. With online consumer demand increasing, and an increase in search, content and AI awareness, 2023 becomes a challenging but opportunistic year for achieving content marketing goals. Demand for content is at...
In the last 10 years, we have seen the rise of digital marketing artificial intelligence (AI) and machine learning (ML) trends. It has become important that businesses make use of these trends when formulating digital marketing strategies as it allows marketers to gain insights about...
There is currently a lot of excitement in the digital marketing industry around one of the hottest open-source artificial intelligence (AI) tools, ChatGPT. Mark Schaefer, an experienced commentator on content marketing, believes that ChatGPT will profoundly transform every marketing career. "I’ve been waiting for some company to...
With a Cookieless future nearly upon us, email marketing trends for 2023 become more important than ever. Although there has been a long-time debate on the potential of email marketing for driving marketing objectives, Adclick Africa believes it is an effective cookieless marketing channel that...
Websites are no longer a nice-to-have and have become essential for any business looking to grow. A good business website helps to build credibility and trust with customers on multiple levels but having a website also has its downsides. Keeping a business website properly maintained is...
With 11.9 million average monthly mall shoppers in South Africa, Digital Out-of-Home (DOOH) advertising has become one of the go-to advertising formats when looking to reach mass-market consumers. Bold, eye-catching and engaging advertisements are the order of the day. According to a global report, the Digital...