We all know the traditional Out-Of-Home as a form of outdoor advertising such as billboards and the like. With most marketing channels going digital, it only makes sense for OOH to take a step in the same direction. So, what exactly is Digital Out of Home...
Programmatic advertising “is a system that automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps.” It manages the entire automated bidding process and ad placement between an agency Demand Side Platform (DSP) and a publisher's Supply Side Platform (SSP)...
Digital marketing is transforming at a rapid pace. There are so many paid media advertising options that you could easily waste your budget trying to test multiple channels and ad formats that potentially won’t give your company the return it is looking for. Here is a...
As a consumer, you may not immediately recognise whether the advert you are being served is through Google or Programmatic, but as marketers, it’s important we understand the difference between display and programmatic advertising in order to spend our digital advertising budgets strategically and meet...
When mapping out your website, landing pages and digital paid campaigns we tend to use a lot of metrics. Two of them being the Click-Through Rate (CTR) and the Conversion Rate Optimization (CRO). Let’s unpack these terms and the difference between CRO and CTR. If...
The questions around data protection, data privacy and POPIA compliance are flying in. Particularly if you are part of a global business. Which law should you comply with? What are the POPIA counterparts in the global economy? Let’s start with understanding the terms first. Is there a...