The Promotion of Access to Information Act 2 of 2000 (commonly known as PAIA Act) is South Africa's access to information law that " gives effect to the constitutional right of access to any information held by the State and any information that is held...
In our previous article, What is Digital-Out-Of-Home (DOOH)? we cover what DOOH is and the benefits for your organisation. Now, we delve into the finer details to learn how to use Digital-Out-of-Home innovatively to amplify your marketing efforts and the most effective way to use...
What is WiFi Advertising? Is your organization seeking alternative ways of creating brand awareness and getting your message across to the mass market? Are you looking to adopt a new, more cost-effective way of communicating to a targeted audience? Then WiFi advertising might be a...
The world is shifting toward digital marketing dominance, all marketing now has a digital component. According to a new McKinsey Global Survey of executives, “their companies have accelerated the digitization of their customer and supply-chain interactions and internal operations by three to four years.” 5 Reasons to Shift from...
Companies worldwide have either cut their marketing budgets or shifted their traditional advertising spends toward a digital approach. Forbes.com cites “The last six months alone have produced more digital transformation than the last decade”. This all sounds great in theory, but the question to ask is whether...
With marketing trends on the rise and mobile devices becoming the predominant driver of online traffic, the time to boost your ecommerce sales is now. Most organisations have the infrastructure in place to facilitate online sales, however, the full sales funnel and customer journeys are...