What is WiFi Advertising? WiFi Advertising involves communicating a marketing message or advertising content directly to potential customers or users when they connect or interact with your WiFi network. We live in a world where everyone is connected to the internet, whether it be via...
Since 2016 South Africans have been vocal about the high cost of digital communication. This resulted in the #DataMustFall movement which has since received widespread media attention and support. So much so that in 2019 the Competition Commission ruled that data prices have to be...
According to Statistica, over 25 million mobile phone users in South Africa account for over a third of the population. Coupled with the ever-growing era of technology, it is imperative to not miss out on potential sales by not having a mobile marketing strategy. The...
In our latest digital trends guide 2022, we highlight the many digital channels that consumers have taken to when making a purchasing decision and how to drive your marketing performance to achieve an ROI. Digital marketing gives us the marketing data we need to trace the...
Video marketing is when we use video content to present a brand, product or service. All businesses and organisations should consider how they can integrate video content into their overall marketing strategy. Video is used across several channels and at different stages of the marketing...
What does 2022 hold in store for agile marketers? “While we are starting to see the light at the end of the COVID tunnel, it has shaped and changed the way we approach marketing. With budgets being cut and shifted towards a digital approach, this is...